The LL Collection: Lisa Loeb’s Eyewear Line

With the launch of her 1994 hit single “Stay (I Missed You)”, Lisa Loeb transformed not just the landscape of alternative music but also the nation’s perception of sexiness. Virtually overnight girls wearing glasses became cool and the “geek chic” look was born.

In the Beginning

The hit single “Stay” eventually reached #1 on the Billboard Hot 100 chart – an all-time first for any US artist not signed to a major record label. The song’s music video was directed by Ethan Hawk, who is a friend of Loeb, and was simple to an extreme. It featured her in a black dress and her trademark glasses, and used no audio or visual effects whatsoever. Additionally, the video was filmed in just two takes according to VH1 and the song was also used on the soundtrack of the Ben Stiller movie “Reality Bites”.

The LL Collection

Sixteen years have passed since Loeb propelled the “sexy nerd girl” look into the mainstream. Instead of fading into obscurity over the years or becoming a dated style specific to the 1990′s, the librarian glasses she popularized have become as timeless as ponytails, t-shirts and flip flops. In 2010, Loeb is launching her own line of frames with Classique Eyewear called The LL Collection. “People have been asking me about my eyewear style for years,” she told People.  “Finally I decided – why not design my own line – so other people can see the world the way I do.”

Her line includes streamlined frames in black, tortoiseshell and other bold colors as well as frames accented with rhinestones and engravings. The Classique website describes the line as “Flirty. Approachable. Witty. Sincere.” and says that each frame bares the title of one of Loeb’s iconic songs.

Although time will tell how big of a hit Loeb’s line of eyewear will be, one thing is certain – the timeless look she represents isn’t going anywhere any time soon.

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